公司簡介
BOTH是新加坡ATX?HOLDING?PTE.LTD.投資集團在中國全資打造的“精品”品牌，包括O2O的買手制精品品牌集合店“BOTH?Boutique”和自主設計師品牌“BOTH”。
在中國奢侈品消費泛濫無序、快時尚質(zhì)量堪憂、消費者理念快速成熟的背景下，BOTH?Boutique希望把國外市場已經(jīng)非常成熟的“精品”概念帶到中國。即商品價格介于“Fast?Fashion”和“Light?Luxury”之間，品牌小眾卻兼顧款式設計和產(chǎn)品品質(zhì)，是眾多歐洲年輕知識精英的消費選擇。
BOTH?Boutique志在挖掘和培養(yǎng)中國本土的買手隊伍，讓他們帶著東方美學的眼光去搜尋全球精品品牌，平衡產(chǎn)品價格，預測時尚趨勢，挑選出最適合亞洲白領通勤、休閑和娛樂的產(chǎn)品系列，并通過國際專業(yè)團隊的搭配和造型指導，持續(xù)啟發(fā)亞洲白領的時尚思維和眼光。
BOTH?Boutique注重多維度用戶體驗，采用020經(jīng)營模式。不僅打造了www.both.com在線精品店，更將于2015年在上海開設第一家旗艦店。BOTH?Boutique的旗艦店采用全新的“概念店”和“體驗式”經(jīng)營模式，屆時將為中國的白領帶來一種全新的購物體驗和精致的生活方式。
同在BOTH?Boutique銷售的自主品牌BOTH，則由眾多來自全球各地并對亞洲及中國文化有濃厚興趣的新銳設計師們共同打造，他們用“編織”的美學主張表達東方和西方的交織和融合，并將這個元素融合到產(chǎn)品的設計和工藝細節(jié)，讓BOTH散發(fā)出品牌獨有的文化魅力和視覺特色。
目前，BOTH的中國總部設立于上海恒隆廣場，創(chuàng)意設計中心位于江蘇蘇州。有來自意大利、英國、荷蘭、葡萄牙、德國、日本等國的時尚精英和中國本土的專業(yè)團隊共同服務這個中國真正的“精品”品牌。
Introduction?of?BOTH
BOTH?is?a?boutique?brand?wholly-owned?by?a?Singapore?investment?group?ATX?HOLDING?PTE.LTD.,?including?an?O2O?BOTH?Boutique?and?its?self-owned?designer?brand?BOTH.
With?the?background?of?inundant?and?unordered?luxury?consumption,?low-qualitied?fast?fashion?and?mature?consumption?concept?in?China,?BOTH?Boutique?hopes?to?bring?the?mature?concept?of?boutique?from?overseas?market?to?China,?which?means?that,?the?price?of?products?will?be?between?that?of?Fast?Fashion?products?and?Light?Luxuries,?the?brands?may?be?niche,?but?the?design?and?quality?will?be?high-level.?They?are?the?choice?of?European?young?knowledge?elites.
BOTH?Boutique?is?devoted?to?dig?and?develop?a?Chinese?local?buyer?team.?They?will?search?for?global?boutiques?with?eastern?aesthetics?sight,?balance?the?price,?forecast?the?fashion?trend,?and?select?the?most?suitable?products?for?Asian?white-collars’?commuting,?relaxation?and?entertainment,?along?with?a?professional?team?to?guide?the?modeling?and?combination,?in?order?to?arouse?the?idea?of?fashion?of?Asian?whit-collars.
BOTH?Boutique?will?pay?attention?to?multi-dimensional?user?experience?and?apply?the?business?model?of?O2O.?Not?only?the?online?boutique?www.both.com?but?also?the?first?flagship?store?in?Shanghai?in?2015.?The?BOTH?Boutique?will?apply?the?business?model?of?“concept?store”?and?“experience?mode”,?which?is?expected?to?bring?a?totally?new?shopping?experience?and?exquisite?lifestyle?to?Chinese?white-collars.
The?self-owned?brand?BOTH?will?be?on?sale?in?BOTH?Boutique,?which?is?built?and?designed?by?emerging?designers?all?over?the?world?who?have?great?interest?in?Chinese?culture.?The?element?of?weaving?which?express?the?combination?of?western?and?eastern?culture?will?be?applied?to?the?design?and?craft?of?products?and?will?definitely?help?to?add?cultural?charm?and?visual?features?to?the?brand?BOTH.
For?the?moment,?the?headquarter?of?BOTH?is?located?in?Heng?Long?Plaza,?Shanghai,?and?the?creation?and?design?center?in?Suzhou,?Jiangsu.?Its?buyer?team?contains?professional?buyers?and?fashion?elites?from?Italy,?Great?Britain,?Holland,?Portugal?and?of?course?China,?they?are?all?devoted?to?serve?this?Chinese?local?boutique?brand.
兩者時尚百貨（上海）有限公司
地址：上海市南京西路1266號恒隆廣場2號樓2307-2308室
聯(lián)系人：薛女士
Email:??judy.xue@both.com
兩者時尚商業(yè)（蘇州）有限公司
地址：蘇州市工業(yè)園區(qū)蘇惠路88號環(huán)球財富廣場1602室
聯(lián)系人：王女士
Email:??alice.wang@both.com
公司網(wǎng)站：www.both.com
地????址：上海南京西路1266號恒隆廣場2307-2308室
??????????發(fā)送到手機
郵政編碼：200000
