1.產(chǎn)品線損益管理,通過分析和綜合管理來優(yōu)化凈利潤。?Profit?and?Loss?(P&L)?management,?including?analyzing?and?mix?management?to?optimize?net?margins.?
2.綜合對市場的理解和基于財務(wù)數(shù)據(jù)的分析,建立關(guān)于定價,量價指引,銷售和毛利結(jié)構(gòu),成本,訂單管理,庫存水平等的“走勢線”框架,并與相關(guān)職能部門進行有效溝通。?Establish?and?communicate?the?product?“walk?line”?with?regard?to?pricing,?volume-price?guidelines,?sales?&?margin?mix,?cost?to?serve,?order?management,?stocking/inventory?levels,?etc.?by?incorporating?market?knowledge?and?financial?data?and?analysis.?
3.與銷售,產(chǎn)品開發(fā)和運營團隊緊密合作,主導(dǎo)新業(yè)務(wù)報價,以獲得利潤豐厚的新業(yè)務(wù),同時保持現(xiàn)有業(yè)務(wù)在可接受的利潤水平。?Work?closely?with?Sales,?Product?Development?and?Operations,?lead?the?creation?of?new?business?proposals?to?gain?profitable?new?business?and?retain?current?business?at?acceptable?margins.??
?4.制定切實可行的年度產(chǎn)品策略和實施工具,以實現(xiàn)產(chǎn)品線的銷售和盈利目標。?Develop?and?maintain?annual,?actionable?product?strategy?and?tools?to?achieve?aggressive?sales?and?profitability?requirements.?
5.通過與銷售,研發(fā),產(chǎn)品開發(fā),市場開發(fā)和運營團隊共同合作,確定新業(yè)務(wù)和現(xiàn)有市場的增長機會。?Identify?new?and?existing?market?growth?opportunities?by?collaborating?with?Sales,?R&D,?Product?Development,?Commercial?Development?and?Operations.?
6.協(xié)調(diào)市場和競爭情報。收集,分析,并對所負責(zé)產(chǎn)品線的客戶,競爭力和市場趨勢情況與相關(guān)部門進行有效溝通。?Coordinate?market?and?competitive?intelligence.?Collect,?analyze?and?effectively?communicate?customer,?competitive?and?market?trends?for?specified?products?managed.?
7.創(chuàng)建/協(xié)調(diào)產(chǎn)品和市場營銷的相關(guān)材料。?Creation?/?coordination?of?product?and?market?specific?collateral.?
8.為銷售和客戶服務(wù)團隊提供適當(dāng)?shù)呐嘤?xùn)。?Provide?appropriate?training?for?Sales?and?Customer?Service.