Report?to?China?Marketing?and?Communications?Manager
Job?brief/purpose：
Assist?the?China?Marketing?and?Communications?Manager?to?implement?marketing?strategy?to?align?with?the?business?strategy?and?effectively?deliver?key?messages?and?leverage?available?channel?to?drive?Arup’s?brand?awareness.????
Work?with?key?stakeholders,?business?units?and?regional?communications?team?to?develop,?manage?and?execute?various?branding?events?to?drive?business?growth?and?brand?exposure.????
Implement?the?strategic?publicity?and?media?plan?to?enhance?Arup’s?brand?influence.?Draft?press?release,?pitch?media?interview,?conduct?media?briefing?events?and?maintain?good?relationship?with?media.?
Drive?social?media?campaign?to?expand?audience?scope?and?increase?audience?size.???
Work?in?close?collaboration?with?chambers,?academic?groups?and?industry?associations?to?seek?speaking/participating?opportunities?for?Arup’s?spokesperson?in?impactful?forums?and?seminars?etc.,?to?shape?our?brand?image?as?industry?thought?leader.????
Conduct?market?research?and?analyse?competitive?activity?and?trend?in?markets.????
Collect,?compile?and?draft?promotional?contents?to?contribute?to?internal?newsletter,?projects?brochure?or?leaflet,?social?media?and?various?marketing?materials.????
Liaise?with?regional?communications?team?on?graphic,?visual,?corporate?premiums?demand.?
Requirements：?
At?least?bachelor’s?degree?holder?in?Marketing,?Communications,?Economics,?or?business-related?discipline.
At?least?8?years?of?professional?experience,?with?a?deep?understanding?of?all?aspects?of?branding,?marketing?and?PR?strategy.
Thrives?in?a?highly?collaborative,?cross-functional?environment,?extrovert?personality,?be?willing?to?and?good?at?socializing.
Track?record?of?both?events?planning?and?executing?experience;?strong?management?capability?on?vendors?and?third?parties.
Solid?connection/relationship?with?media?and?pitch?skills?to?increase?media?coverage.
Exceptional?communication?abilities,?particularly?in?writing,?in?both?English?and?Chinese.
Ability?to?lead?effectively?through?relationships,?persuasion?and?influence.
Sense?of?deep?responsibility?for?the?job?accomplishment?and?organization’s?success.
Experience?in?construction/engineering/property/urban?development?industry?will?be?an?advantage.
Graphic?design?capability?will?be?an?advantage.