Company
BRAND?ABSOLUTE.?We?are?an?international??strategic?creative?agency?with?offices?in?Hong?Kong,?Shanghai?and?Guangzhou,?specializing??in?premium?and?luxury?markets,?especially?beauty,?fashion?and?lifestyle.
With?services?including?brand?strategy,??design?and?activation,?our?focus?is?on?helping?international?brands?build?their??image?in?Asia?and?Chinese?brands?establish?their?position?globally.
Brand?Strategy:?Brand?Audit?/?Market?Analysis?/?Consumer?Profiling?/?Vision??&?Positioning?/?Brand?Definition?/?Brand?Messaging
Creative?Design:?Visual?Identity?/?Packaging?Design?/?UX/UI?Design?/??Retail?Design?/?Marketing?Collaterals?/?Art?Direction?
Marketing?&?Activations:?Consumer?Journey?/?Marketing?Plan?/?Brand?Launch?/?Integrated?Campaigns??/?Social/Digital?Content?/?Experiential?Retail
Our?clients?include:?GIVENCHY,?GUERLAIN,??ELIZABETH?ARDEN,?SPACE?NK,?PERNOD?RICARD,?PENINSULA?BOUTIQUE,?JAX?COCO,??PARAKITO,?OLFINITY,?MONTAGUT,?HAUT?CHARME,?FASHION?LINK…
Role?
Reporting?to?the?Brand?Strategist,?and??multi-tasking?over?a?number?of?clients?your?main?goal?will?be?to?establish?and?boost?the?social?media??presence?of?our?clients?in?China?in?order?to?raise?awareness,?drive?growth??and?foster?engagement?among?their?target?audience.?
Our?ideal?candidate?has?exceptional?oral??and?written?communication?skills?and??is?able?to?develop?engaging?content.??You?should?be?a?‘people?person’?with?great?customer??service?skills?and?the?ability?to?moderate??online?and?offline?conversations?with?our?clients’?community.?Ultimately,??you?should?be?able?to?act?as?the?face?and?voice?of?our?clients’?brands?and??manage?all?community?communications.
Responsibilities
·??????????Formulate?social?media?strategies??that?align?with?our?clients’?marketing?goals
Conceptualize?original?stories,?content?and??campaigns?that?set?the??clients?apart?from?competitors
Write?engaging?copy,?in?line?with?the?tone?of?voice?of?the?clients’??brands
Liaise?with?Creative?team?to?successfully?translate??your?text?content?into?visually?appealing?content
Plan,?schedule?and?implement?social??media?content?across?various?channels
Identify?a?pool?of?suitable?KOLs?and?manage?collaborations?and??partnerships
·??????????Provide?strategies?to?grow?and?nurture?the?community
·??????????Interact,?engage?and?build?relationship?with??the?community?online,?reply??timely?to?users’?conversations
·??????????Set?goals?and?KPIs,?monitor?analytics??and?report?on?feedback?and?online?reviews?
·??????????Stay?up-to-date?with?digital??technology?trends
Requirements
·??????????BSc/MSc?in?Marketing?or?Communication
·??????????2-3??years?hands?on?experience?with?social?media?and?community?management?in?a??digital?agency
·??????????Tech??savvy?and?digital?native,?with?perfect?knowledge?of?online??marketing?
·??????????Excellent?writing?and?verbal??communication?skills
·??????????Able?to?interpret?online??customer?engagement?metrics
·??????????A?self-starter,?resourceful,?able?to?do?what?is?needed?without??being?asked?and?follow?through
·??????????Very??well?organized?and?able?to?multi-task?across?multiple?projects
·??????????A??team?player?with?excellent?interpersonal?skills
·??????????Mandarin?speaker?(mother??tongue)
·??????????Fluent?in?English
·??????????Proficient?with?Microsoft??Office
公司簡介
品牌策略。我們是一家國際戰(zhàn)略創(chuàng)意機(jī)構(gòu)，在上海、香港和廣州設(shè)有辦事處，尤其是美容、時尚和生活方式。我們的服務(wù)包括品牌戰(zhàn)略、設(shè)計和激活，我們的重點(diǎn)是幫助國際品牌在亞洲樹立形象，幫助中國品牌確立全球地位。
？品牌策略:?品牌審核/市場分析/消費(fèi)者分析/愿景?定位/品牌定義/品牌傳播
？創(chuàng)意設(shè)計:?視覺識別/包裝設(shè)計/?UX/UI設(shè)計/零售設(shè)計/營銷宣傳品/藝術(shù)指導(dǎo)
????營銷與活動:消費(fèi)者旅程/營銷計劃/品牌發(fā)布/整合活動/社交/數(shù)字內(nèi)容/體驗零售
我們的客戶包括:?GIVENCHY,??GUERLAIN,?ELIZABETH?ARDEN,?SPACE?NK,?PERNOD?RICARD,?PENINSULA?BOUTIQUE,?JAX??COCO,?PARAKITO,?OLFINITY,?MONTAGUT,?HAUT?CHARME,?FASHION?LINK…
角色
向品牌戰(zhàn)略家匯報，同時處理多個客戶，你的主要目標(biāo)將是建立和提高我們在中國客戶的社交媒體存在，以提高他們的認(rèn)知度，推動增長并促進(jìn)其目標(biāo)受眾的參與。
我們理想的候選人具有出色的口語表達(dá)能力和書面溝通技巧，并能夠發(fā)起引人入勝的話題內(nèi)容。你應(yīng)該是一個“善于交際的人”，擁有出色的客戶服務(wù)技能，能夠協(xié)調(diào)與客戶社區(qū)的線上和線下對話。最終，你應(yīng)該能夠作為我們客戶品牌的代言人和代言人，管理所有渠道的交流工作。
職責(zé)
制定符合客戶營銷目標(biāo)的社交媒體策略
將原創(chuàng)故事、內(nèi)容和活動概念化，使得客戶能在競爭中脫穎而出
根據(jù)客戶品牌的意向，撰寫吸引人的文案
與創(chuàng)意團(tuán)隊聯(lián)系，成功地將你的文本內(nèi)容翻譯成視覺上吸引人的內(nèi)容
通過各種渠道來計劃、安排和實(shí)施社交媒體內(nèi)容
確定一個合適的KOL庫，并管理協(xié)作和伙伴關(guān)系
提供發(fā)展和培育社區(qū)的策略
在線與社區(qū)互動、參與并建立關(guān)系，及時回復(fù)用戶的對話
設(shè)定目標(biāo)和KPI，監(jiān)控分析并報告反饋和在線評論
跟上數(shù)字技術(shù)的發(fā)展趨勢
要求
營銷或傳播理學(xué)學(xué)士/理學(xué)碩士
2-3年的社交媒體管理經(jīng)驗
精通網(wǎng)絡(luò)營銷
優(yōu)秀的寫作和口頭溝通能力
能夠解讀線上客戶參與度指標(biāo)
積極主動，足智多謀
良好的組織能力和跨多個項目的多任務(wù)處理能力
具有團(tuán)隊精神和出色的人際關(guān)系技巧
普通話(母語)；英語流利
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