PRINCIPAL?ACCOUNTABILITIES/KEY?RESULT??AREAS
Promotion?–?Promote?all?Academic?Digital??content?and?key?Print?titles?to?Key?Customers?and?institutions?to?drive?demand??and?sales?in?the?region?in?order?to?maximise?interest?in?territory?and?grow??market?share
Key?Account?Management?–?develop?and?implement?account??specific?strategies?across?Buying?Groups?and?Key?Accounts?in?China?for?Digital?Products??to?deliver?strong?annual?growth?and?compliment?Greater?China?team?activity,??including?support?and?promotion?of?OUP's?Academic?Print?products.?Customer??Retention,?to?monitor?and?review?customer?engagement?metrics?to?identify?and??target?cancellation?risk?accounts,?and?work?with?Academic?Marketing,?Support??and?Implementation?&?Training?teams?to?devise?and?implement?customised??retention?plan?to?protect?existing?revenue
Networking?and?relationship??building?–??Build?and?nurture?relationships?with?senior?staff?(e.g.?Library?Directors,?Key??Customer?Sales?Directors?and?Heads?of?Schools)?as?well?as?senior?level??administration?staff?responsible?for?departmental?or?institutional?wide??purchasing?decisions
Communication?–?Establish?and?maintain??regular?communication?with?UK-based?Academic?teams?and?departments,?as?well?as??other?Regional?Account?Managers?across?Asia,?in?order?to?work?knowledgeably?and??efficiently
Market?Research?–?Research?and?explore??potential?for?new?business?opportunities?in?order?to?identify?areas?of?focus??for?promotion?activity,?including?attendance?at?relevant?conferences,??exhibitions?and?Roadshows
Travel?&?Expense?Budget?-?Input?into?annual?budget??preparations?for?Travel?&?Expenditure?so?that?overhead?budgets?are?agreed??and?adhered?to.
Training?-?Participate?and?contribute??in?department?training?sessions,?and?plan?meetings?as?required?for?attendance??with?your?line?manager?for?feedback?reports,?in?order?to?achieve?department??training?objectives.
Industry??knowledge?-??Maintain?a?demonstrably?thorough?knowledge?of?the?electronic?information??publishing?industry,?its?products,?markets?and?trends?and?OUP’s?position?in?it,??to?help?maintain?our?competitive?advantage.???Likewise,?maintain?a?comprehensive?knowledge?of?OUP’s?electronic?product??offering?as?it?develops
KNOWLEDGE?AND?EXPERIENCE
???????????????????????????????????????????????????????????????????????????????????????????????????????·???????3?to?5?years?marketing?and?promotion?experience,?preferably?in?the????education?sector?or?similar?long?cycle?industry
?·??????????Demonstrable????consultative?sales?&?marketing?skills
?·???????Excellent?communication?and?interpersonal????skills?
?·???????Experience?of?working?with????Salesforce?to?create,?build?and?manage?pipeline?
?·???????Excellent?organisational????abilities
?·???????An?understanding?of?higher?education?–?the?environment,?structure?and?key????challenges?within?the?sector