Brand Manager

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薪資面議

工作性質(zhì)：	全職	更新日期：	08-10
專業(yè)要求：	不限	學(xué)歷要求：	本科統(tǒng)招
職稱要求：	不限	性別要求：	不限
年齡要求：	不限	經(jīng)驗(yàn)要求：	不限
工作地區(qū)：	上海-徐匯區(qū)	戶口要求：	不限
截止日期：	2025-12-22	外語(yǔ)要求：	不限
工資待遇：	面議	招聘人數(shù)：	1人
其他福利：	市場(chǎng)經(jīng)理 Marketing 五險(xiǎn)一金補(bǔ)充醫(yī)療保險(xiǎn) 補(bǔ)充公積金員工旅游彈性工作定期體檢專業(yè)培訓(xùn) 年終獎(jiǎng)金

職位描述（Job Description）

Job?Objectives
1. Leverage?global?strategies?to?define?and?create?brand?strategies?and?plan?in?China
2. Lead?the?implementation?of?marketing?plans?to?maximize?sales,?profits?and?brand?engagement?with?consumers?for?China
Scope?of?Responsibilities
1. Marketing?plan?development?&?execution?of?Multiple?Girls’?brand?(primarily?Barbie)
? Develop?franchise?planning?for?brand?Barbie
? Select?and?develop?market?appropriate?products?and?define?pricing
? Lead?the?development?of?key?marketing?initiatives?to?drive?demand?and?manage?execution?of?all?marketing?activities,?including?but?not?limited?to?advertising,?digital?marketing,?and?consumer?promotions
? Deliver?communication?/?brand?assets?aligning?with?global?guideline?including?leaflet,?POP,?key?visual,?website,?weibo,?etc
? Analyze?the?effectiveness?of?marketing?programs
? Build?relationships?and?alliances?with?key?marketing?partners
? Work?with?Trade?Marketing?to?develop?excellence?in?in-store?execution
2. Deliver?on?the?key?financial?objectives?for?the?brands
? Work?with?Finance?and?marketing?manager?to?manage?the?brand?P&L,?ensuring?appropriate?financial?targets?are?met?which?include?sales,?margin,?OP?and?inventory
Requirements
? Strong?business?acumen?and?analytical?skills
? Proven?ability?to?plan?and?execute
? Effective?communicator?(verbal?and?written?in?both?English?and?Chinese)
? Ability?to?develop?strong?working?relationships
? Innovative,?adaptable?and?skilled?in?problem?solving.
? Passionate,?team?player?and?outcome?focused
? University?degree?in?Marketing,?Business?Management?or?equivalent
? Minimum?3+?years?experience?in?brand?management,?especially?with?kids?products?or?fast?moving?consumer?products
? Strong?fashion?sense
? Good?presentation?skills?(presentations?+?PPT?skills)

公司介紹（Company Introduction）

美泰是全球最大最好的玩具及家庭用品公司，總部位于美國(guó)加利福尼亞州。全球擁有超過3萬(wàn)名的員工，年?duì)I業(yè)額超過60億美元，產(chǎn)品遍及全球150多個(gè)國(guó)家和地區(qū)，在所有玩具品類中，都占據(jù)著市場(chǎng)第一的份額。Mattel,?Inc.?(NASDAQ:MAT)?(www.mattel.com)?is?the?worldwide?leader?in?the?design,?manufacture?and?marketing?of?toys?and?family?products.?Headquarter?in?California,?USA.?More?than?300,000?employees?work?for?Mattel?and?its?annual?revenue?is?more?than?$6,000,000,000,?with?distribution?in?more?than?150?countries?and?regions,?holding?No.?1?market?share?in?all?catalogs?of?toys?all?around?the?world.美泰旗下有80多個(gè)玩具品牌，包括最受媽媽信任的費(fèi)雪?、女孩心中的第一時(shí)尚娃娃芭比、最受歡迎的學(xué)齡前品牌托馬斯和朋友?、男孩瘋玩的風(fēng)火輪?、火柴盒?，以及被授權(quán)的迪士尼公主、賽車總動(dòng)員及UNO等。Mattel?owns?more?than?80?brands,?as?Fisher-Price??brand,?one?of?the?most?trusted?brand?by?moms?globally,?Barbie?,?the?most?popular?fashion?doll?brand?ever?introduced,?the?most?loved?and?trusted?preschool?brands?such?as?Thomas?&?Friends?,?the?most?exciting?Hot?Wheels?,?Matchbox?,the?licensed?Disney?Princess,?Cars?and?UNO?etc.作為連年被選上的“全球最佳雇主”，美泰帶著愿景“創(chuàng)造玩的未來”進(jìn)入中國(guó)市場(chǎng)已有12年。整個(gè)團(tuán)隊(duì)帶著夢(mèng)想、激情、在革新中不斷蓬勃成長(zhǎng)；公司也高度重視中國(guó)市場(chǎng)，為其長(zhǎng)期高速發(fā)展大力投資，為員工提供持續(xù)成長(zhǎng)的平臺(tái)，努力營(yíng)造員工喜歡的文化環(huán)境。As?one?of?FORTUNE?Magazine's?"100?Best?Companies?to?Work?For",?Mattel?has?been?in?China?market?for?12?years?with?the?vision?of?Creating?the?Future?of?Play,?business?has?been?driven?significantly?by?team,?which?carries?dream,?passion,?thriving?and?growing?with?innovation.?Our?company?stays?highly?focus?on?China?market,?putting?huge?investment?for?its?sustainably?accelerated?business?development,?providing?the?continuous?growth?stage?to?our?employees?and?committed?to?build?up?the?culture?environment?our?employee?preferred.更多精彩內(nèi)容，敬請(qǐng)關(guān)注美泰微招聘：Career_at_Mattel