Tasks?&?Responsibilities
工作職責(zé)：
1）Working?cross-functionally?with?the?Account?Management,?Graphics?and?Quality?Assurance?teams
平面設(shè)計及質(zhì)量管理團(tuán)隊跨部門合作
2）Managing?all?the?issues?related?to?the?company?website?&?hosting?(web?deployment,?database?creation,?backups,?etc.),?control?the?IIS?settings?(website?configuration,?DB?connection?string,?etc.)
管理所有與公司網(wǎng)站及托管（網(wǎng)絡(luò)部署、數(shù)據(jù)庫創(chuàng)建、備份等）相關(guān)的問題，管理IIS設(shè)置（網(wǎng)站配置、DB連接字符串等）
3）Publishing,?maintenance?and?updating?of?brand?and?key?markets?content?on?the?website?(events,?promotions,?application?marketing?pages)?following?guidelines?and?best?practice?for?layout?and?customer?engagement.
遵循客戶參與度的***實踐設(shè)計與指南，在網(wǎng)站上發(fā)布、維護(hù)及更新品牌與關(guān)鍵市場內(nèi)容（活動、促銷與應(yīng)用市場頁面）
4）Execution?of?SEO?and?assurance?of?the?quality;?analysis?of?website?and?product?keywords,?monitoring?and?research?of?competitors’?behavior?and?search?engine?standards,?provide?feedback?and?suggestions?to?optimize?the?website,?responsibility?for?improving?the?keyword?rankings,?traffic?and?customer?experience?in?main?search?engines.
SEO執(zhí)行及質(zhì)量保證；分析網(wǎng)站與關(guān)鍵詞，監(jiān)控與調(diào)研競爭對手的行為與搜索引擎標(biāo)準(zhǔn)，為優(yōu)化網(wǎng)站提供反饋及建議，負(fù)責(zé)提升關(guān)鍵詞的排名、主流搜索引擎的網(wǎng)絡(luò)流量與客戶體驗
5）Development?of?clear?KPIs?and?analytics?and?regular?tracking,?measuring?and?reporting?performance?of?all?digital?marketing?and?campaigns?and?assess?against?goals?(ROI?and?KPI),?conversion?rate,?etc.?Evaluation?of?customer?experience?across?multiple?channels?and?customer?touch?point
開發(fā)明確的關(guān)鍵績效指標(biāo)，分析并定期跟蹤，衡量與報導(dǎo)所有數(shù)字營銷、活動、目標(biāo)評估(ROI?and?KPI)與轉(zhuǎn)換率等的業(yè)績，通過多種渠道與客戶接觸面評估客戶體驗
6）Planning?&?creating?relevant?and?original?content?suitable?for?distribution?through?digital/social?media?channels?in?order?to?maximize?followers’?engagement
通過數(shù)字/社交媒體渠道的適當(dāng)分配，規(guī)劃與創(chuàng)建相關(guān)原創(chuàng)內(nèi)容，使擁護(hù)者參與度最大化
Qualified?Candidate’s?profile
任職要求：
1）At?least?three?years?of?professional?work?experience?in?website?administration,?website?based?content?creation?or?digital?and?social?media?marketing?communication,?reporting?and?copywriting
至少三年以上網(wǎng)站管理、網(wǎng)站內(nèi)容創(chuàng)建或數(shù)字化及社交媒體營銷宣傳、報導(dǎo)與文字撰稿工作經(jīng)驗
2）Basic?to?Intermediate?knowledge?of?web?hosting?(DNS,?IP?addresses,?routing)?and?website?code?(ASP.net?4.0,?C?#,?MSSQL,?etc.)?required
具備中級以上網(wǎng)站托管（DNS、IP地址、路由）及網(wǎng)站代碼（ASP.net?4.0、?C?#、?MSSQL等）知識
3）At?least?basic?knowledge?of?HTML.?Knowledge?of?XHTML,?CSS,?JavaScript,?Flash,?and?other?web?technologies
至少具備HTML的基本知識。具備XHTML、CSS、JavaScript、?Flash及其他網(wǎng)站技術(shù)知識者優(yōu)先考慮
4）Working?knowledge?of?web?design/layout?and?web?content?creation
網(wǎng)站設(shè)計/?配置及網(wǎng)站內(nèi)容創(chuàng)建的應(yīng)用知識
5）Working?knowledge?of?Chinese?social?media
中國社交媒體的應(yīng)用知識
6）Knowledge?of?online?performance?analysis?tools
在線性能分析工具的知識
7）Chinese?nationality?with?English?(English?language?is?necessary)
中國國籍，英語聽說流利
8）Able?to?work?independently?but?within?an?international?team
在國際團(tuán)隊中能獨立完成工作
9）Working?experience?in?medical,?health?care,?beauty?or?wellness?industry?is?a?plus
具有醫(yī)療、保健、美容或健身行業(yè)工作經(jīng)驗者優(yōu)先考慮
10）Experience?in?B2B?digital?marketing?is?a?plus
在B2B數(shù)字化營銷領(lǐng)域有經(jīng)驗者優(yōu)先考慮
11）photography,?digital?editing?and?videography?skills?are?a?plus
具備攝影、數(shù)字化編輯及攝像技術(shù)者優(yōu)先考慮
12）Working?experience?with?Premium?products?or?brands?is?a?plus
有高端產(chǎn)品或品牌工作經(jīng)驗者優(yōu)先考慮
Interested?applicants?please?send?your?CV?in?Chinese?and?English?to?znamenackoval@btlnet.com.
有意者請將簡歷以中英文形式發(fā)到：?znamenackoval@btlnet.com。