Principle?duties?and?responsibilities:
1.?Strategy?&?Planning
·???????Define?and?develop?long?term?marketing?strategy?for?MMDB;
·???????Develop?and?execute?monthly,?quarterly?and?annual?marketing?plans;
·???????Manage?marketing?budget,?prioritising?for?greatest?returns;
·???????Track?and?measure?impact?of?activities?to?show?ROI
2.?Brand?and?communications
·???????Develop?and?roll?out?a?robust?messaging?and?communication?campaign?for?brand?awareness,?recognition?and?stickiness;
·???????Create?compelling?marketing?campaigns?to?deliver?an?increase?in?brand?preference?towards?target?customer?segments;
·???????Work?with?PR?and?communication?colleagues?/?agency?to?ensure?consistent?message?across?all?channels;
·???????Leverage?market?research?and?analysis?to?prioritise?activities;
3.?Product?marketing
·???????Develop?Go-To-Market?strategies?and?tactics?to?ensure?a?smooth?and?successful?new?product?launch;
·???????Prepare?and?produce?all?GTM?collaterals?for?external?customer?communications?and?internal?sales?training;
·???????Develop?and?maintain?up-to-date?marketing?materials?to?support?and?respond?to?sales?needs;
·????????Ensure?all?internal?and?external?communication?tools?always?align?with?corporate?brand?/?CI?/?VI?standard.
4.?Digital?/?social?marketing
·????????Develop,?execute?and?track?all?digital?initiatives?including?SEM,?SEO,?site?revamp,?eDM,?ePR?to?create?business?growth?opportunity?in?a?ROI?well-track?manner;
·????????Establish?and?maintain?a?high?traffic?social?network?by?managing?MMDB?Weibo?and?Weixin?accounts?for?customer?acquisition?and?retention.
5.?Event?marketing
·????????Through?self-organized?training?or?sales?seminars?to?generate?sales?leads?as?well?as?building?up?market?leader?image?for?MMDB;??As?an?event?organizer?to?overall?manage?the?activity?from?planning,?attendee?recruitment,?onsite?management?throughout?to?participant?feedback?collection?and?post-event?report?production;
·????????Participate?and?sponsor?external?target?forum,?seminar,?trade?fair?for?business?growth?and?partnership?opportunities;
Key?requirements:
·????????Bachelor’s?degree,?MBA?preferred;
·????????8+?years?of?marketing?experience?with?a?proven?history?from?internet?industry
·????????Demonstrated?track?record?of?developing?and?implementing?successful?tactical?marketing?and?sales?programs;
·????????Results-oriented.?Positive,?“Can-do”?attitude.?Ability?to?solve?complex?issues?to?achieve?objectives?and?deliver?results?in?a?fast?moving?environment;
·????????Creative,?out-of-the-box?thinker
·????????Adept?at?using?a?variety?of?marketing?applications?and?tools?(e.g.?SEO/SEM?tools,?CRM?software,?email?tracking?tools,?etc.)
·????????Superior?interpersonal?and?communication?skills,?both?in?written?and?verbal
·????????Ability?to?multi-task?effectively
·????????Strong?team?leadership?and?project?management?skills
·????????Hands-on,?and?will?work?as?individual?contributor
·????????Proven?ability?to?work?in?cross?functional?environments.